Wednesday, December 29, 2010
BATON ROUGE, La. — Franklin, the provider of Data Empowered Direct Mail, has named Gene Smith as its new production manager. A native of Monroe, La., Smith assumes responsibility for the firm’s direct mail and printing operations.
Smith brings more than 25 years of direct mail production experience to Franklin. Most recently, he served as the managing director of Focus Direct, a printing and mailing operation in San Antonio with 250 employees. Prior to his Focus Direct service, Smith worked as the vice president of operations for Pittsburgh-based MSP, a direct mailer with more than 200 employees. At Franklin, he will oversee all aspects of direct mail production at the firm’s Baton Rouge facility.
“Gene brings a new perspective to Franklin, having worked for two large and prestigious direct mail firms,” said Craig Chumney, Franklin vice president. “We are continuing to grow by adding new people and equipment, and we needed someone of Gene’s caliber to oversee that growth. We’re confident that Gene will be a valuable asset for us and for our customers.”