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2014 USPS Promotional Schedule

The USPS has released its 2014 promotional calendar.  Mailers can receive various discounts from 2% to 15% by taking advantage of these promotions.  The promotions for 2014 represent a significant increase from the past two years.  Here they are at a glance:

February 1 – March […]

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Postal Terminology – CASS vs. NCOA. What’s the difference?

In order to maximize the delivery of your mail, minimize returned mail (which wastes both production and postage costs), keep your database up to date and receive the lowest postage rate, you should always run your list through a CASS and NCOA process. We hear […]

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Are You Eligible for a USPS Tech Credit?

The USPS has a new program in which mailers can receive a one-time postage credit if they have met specified mail volumes during the period from October 1, 2011 through September 30, 2012.

Program Overview In order to encourage mailers to convert to Full-Service mailing standards, […]

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4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE.

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2013 USPS Promotions & Incentive Programs

To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits […]

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USPS Proposed Rate Increases for Business Mail

By now most have heard that the price of a First Class stamp will increase to $0.46 in January.  The rates for business mail – automated presorted mail – will also increase.

First Class mail will increase about $0.01 per piece or roughly 2.6%.  Standard mail […]

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U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Direct Mail Discounts for Online Merchants Timed for Cyber Monday

Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. […]

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Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

As U.S. postal rates continue to rise each year direct marketers are continually challenged to offset these costs, which can represent up to 65% of total direct mail project budgets. Yet many marketers fail to focus their cost-reduction efforts on postage, trying instead to reduce […]

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Reminder: QR Code® Promotion Begins in Three Weeks

As you probably already know, the USPS is repeating the QR Code promotion it began in 2011.  Again, the time frame for this will be July through August.  There are some material changes to this year’s promotion.  First, the discount this year is 2% (it […]

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Reduce Postage Costs with Drop Shipping

Drop Shipping is where a mailer moves their mailing to a postal facility closer to the destination before handing it over to the Postal Service. The further downstream mail is entered into the system, the greater the postage discount given to the mailer. The USPS […]

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