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2013 USPS Promotions & Incentive Programs

To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits […]

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U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Direct Mail Discounts for Online Merchants Timed for Cyber Monday

Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. […]

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Reminder: QR Code® Promotion Begins in Three Weeks

As you probably already know, the USPS is repeating the QR Code promotion it began in 2011.  Again, the time frame for this will be July through August.  There are some material changes to this year’s promotion.  First, the discount this year is 2% (it […]

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QR Code Campaign Results

QR codes – we see them more and more places.  But, do they work?  Do consumers scan the codes with their mobile devices and respond to the back-end content?

We recently conducted a campaign for an auto dealership that was offering a free 42″ flat panel […]

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QR Code Basics

Over the last couple of months, we have sent out millions and millions of direct mail packages containing QR codes.  A lot of that volume was the result of the USPS allowing a 3% postage discount to mailers who used the codes on a mailpiece.  […]

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