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USPS Postage Discount Program Begins March 1, 2013

We posted earlier about the six postage discount programs being offered by the USPS this year.  You can get the official information here: http://1.usa.gov/Se9pjO

The first of these begins on March 1st and runs through April 30th.  It offers an upfront 2% postage discount by providing […]

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2013 USPS Promotions & Incentive Programs

To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits […]

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U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Direct Mail Discounts for Online Merchants Timed for Cyber Monday

Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. […]

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Reminder: QR Code® Promotion Begins in Three Weeks

As you probably already know, the USPS is repeating the QR Code promotion it began in 2011.  Again, the time frame for this will be July through August.  There are some material changes to this year’s promotion.  First, the discount this year is 2% (it […]

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Using Dynamic QR Codes to Deliver Variable Content

By now, most people know what a QR Code® is.  They’re everywhere – in magazine ads, newspapers, billboards and direct mail pieces.  By-and-large the code, when scanned with a mobile device, takes the user to static content.  Typically it points to a web page containing […]

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News on the 2012 QR Code® Promotion

The 2012 Mobile Commerce and Personalization Promotion provides mailers with an upfront postage discount on qualifying Standard Mail and First-Class Mail letters, flats, and cards that contain a mobile bar code or similar print technology that can be read or scanned by a mobile device.  […]

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Violating Trademark by Using QR Code?

There is a current thread in the 2D Codes for Global Media group on LinkedIn regarding a requirement to show the ® trademark symbol whenever using the term QR Code®.  Following is the text of a warning message sent by Denso Wave, the creator of […]

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QR Code Basics

Over the last couple of months, we have sent out millions and millions of direct mail packages containing QR codes.  A lot of that volume was the result of the USPS allowing a 3% postage discount to mailers who used the codes on a mailpiece.  […]

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