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New USPS Website

The USPS created a new website that explores variable data, different mail formats, textures, analytics and more.  It’s visually very appealing and the content contains some good, short videos.  Check it out here:

http://www.irresistiblemail.com/#/

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What are the biggest email marketing pitfalls to avoid?

Experienced executives and experts share their advice and fixes for your challenges in business.

No one wants an email they just spent precious time perfecting to end up in a recipient’s digital trashcan. Eight in 10 people say the marketing emails they receive go mainly to […]

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How Great Marketers Can Inspire Action

We, as direct marketers, often consider the people we’re selling to as our target market. But we’re selling to people, not targets. To generate response, it’s essential to understand underlying demographics and interests about your customer. While this is a starting point, it’s not likely […]

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