Archives

New USPS Website

The USPS created a new website that explores variable data, different mail formats, textures, analytics and more.  It’s visually very appealing and the content contains some good, short videos.  Check it out here:

http://www.irresistiblemail.com/#/

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2014 USPS Promotional Schedule

The USPS has released its 2014 promotional calendar.  Mailers can receive various discounts from 2% to 15% by taking advantage of these promotions.  The promotions for 2014 represent a significant increase from the past two years.  Here they are at a glance:

February 1 – March […]

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Consumers Value Physical Mail, Even In This Digital Era

Multichannel marketing agency RAPP Germany commissioned global measurement firm Nielsen to conduct a study of the effects of different offline and online direct mailing techniques as part of the consumer purchase decision process.

Approximately 1,800 consumers in Germany and the United States participated in the study, which […]

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Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

As U.S. postal rates continue to rise each year direct marketers are continually challenged to offset these costs, which can represent up to 65% of total direct mail project budgets. Yet many marketers fail to focus their cost-reduction efforts on postage, trying instead to reduce […]

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Violating Trademark by Using QR Code?

There is a current thread in the 2D Codes for Global Media group on LinkedIn regarding a requirement to show the ® trademark symbol whenever using the term QR Code®.  Following is the text of a warning message sent by Denso Wave, the creator of […]

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