Archives

Postage Rate Increase – May 2015

On May 7, 2015 the PRC approved a rate increase applied for by the USPS.  The increase goes into effect May 31, 2015 and applies to all classes of mail. On average the increase is less than 2%.  The increase for Standard Mail is about 1/3 […]

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Consumers Value Physical Mail, Even In This Digital Era

Multichannel marketing agency RAPP Germany commissioned global measurement firm Nielsen to conduct a study of the effects of different offline and online direct mailing techniques as part of the consumer purchase decision process.

Approximately 1,800 consumers in Germany and the United States participated in the study, which […]

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Purchased Mailing Lists – Nobody is Perfect

When you purchase mailing lists for clients, as we frequently do, please be sure to educate your clients regarding deliverability.  No purchased mailing list is 100% guaranteed so please be sure this is not their expectation before they place an order for a list.  The […]

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4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE.

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2013 USPS Promotions & Incentive Programs

To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits […]

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Digital Slowdown

The response rate for direct mail rides high in the face of digital increase

 If your marketing strategy relies heavily on email, you may want to take a closer look at its more effective counterpart, direct mail.  The Direct Marketing Association (DMA) has found that direct […]

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U.S. Postal Service Planning 2012 Holiday Mobile Shopping Promotion

Direct Mail Discounts for Online Merchants Timed for Cyber Monday

Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday’s purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. […]

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Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

As U.S. postal rates continue to rise each year direct marketers are continually challenged to offset these costs, which can represent up to 65% of total direct mail project budgets. Yet many marketers fail to focus their cost-reduction efforts on postage, trying instead to reduce […]

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Mail Piece Dimension Changes Take Effect January 2013

Beginning on January 5, 2013 the USPS is requiring that all folded self-mailers have a maximum size of 10.5″ x 6″.  The current maximum is 11.5″ x 6.125″, the same as letter-sized pieces.

There has been some confusion on whether or not letter-sized pieces (inserted envelopes […]

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Reminder: QR Code® Promotion Begins in Three Weeks

As you probably already know, the USPS is repeating the QR Code promotion it began in 2011.  Again, the time frame for this will be July through August.  There are some material changes to this year’s promotion.  First, the discount this year is 2% (it […]

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