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How Great Marketers Can Inspire Action

We, as direct marketers, often consider the people we’re selling to as our target market. But we’re selling to people, not targets. To generate response, it’s essential to understand underlying demographics and interests about your customer. While this is a starting point, it’s not likely […]

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Consumers Value Physical Mail, Even In This Digital Era

Multichannel marketing agency RAPP Germany commissioned global measurement firm Nielsen to conduct a study of the effects of different offline and online direct mailing techniques as part of the consumer purchase decision process.

Approximately 1,800 consumers in Germany and the United States participated in the study, which […]

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NEWSLETTERS ARE DEAD?

This is a repost from the B&B The More You Know blog.  Click the following link to view: NEWSLETTERS ARE DEAD?.

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USPS Postage Discount Program Begins March 1, 2013

We posted earlier about the six postage discount programs being offered by the USPS this year.  You can get the official information here: http://1.usa.gov/Se9pjO

The first of these begins on March 1st and runs through April 30th.  It offers an upfront 2% postage discount by providing […]

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2013 U.S. AD SPENDING FORECAST

The Ad Age 2013 spending forecast is out and there are a few categories showing significant cuts.  Since this blog focuses primarily on direct mail, we are happy to see that it is alive and well.  Spending is projected to hit $51.5 billion for a […]

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Purchased Mailing Lists – Nobody is Perfect

When you purchase mailing lists for clients, as we frequently do, please be sure to educate your clients regarding deliverability.  No purchased mailing list is 100% guaranteed so please be sure this is not their expectation before they place an order for a list.  The […]

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Reminder of 2013 Postal Changes

With the new year almost upon us, we thought we should quickly review USPS changes coming in the new year.

Mail Piece Dimension Change:  The size for folded self-mailers changes on January 5, 2013.  The new maximum is 10 1/2 x 6 inches.  Anything larger than […]

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Is Your Data Safe Enough to Pass an Audit?

There is ever-increasing scrutiny on data privacy and safety. In many cases, your customer data is your most valuable asset.  You may have gone through the necessary steps to keep it away from inquiring minds, but is it really as safe as you think?

By going […]

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4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE.

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2013 USPS Promotions & Incentive Programs

To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits […]

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