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Drivetime Marketing – Tips, Tools and Tricks to Drive Your Marketing

The latest Drivetime Marketing podcast features Franklin’s Craig Chumney and Matt Holliday.  Did you know Millennials are responding to direct mail? That was a surprise. We guess mail isn’t dead, after all.

To listen to the complete podcast and pick up some tricks and tips to help […]

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15 Tried and True Rules for Direct Mail From A Legend

There seems to be as many theories regarding nonprofit direct mail as there are about the weather. No other area of today’s fundraising world has as many consultants and “experts” making their opinions known on a single subject.

Perhaps this is the case because it is relatively […]

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Casino Direct Mail: Competing on Experience or Price?

Some brands chose to compete on experience while others compete on price. Given the two options why would you pick price?

One of our first clients was a database marketing specialist. Through working with them, we were afforded the opportunity to talk to marketers about how […]

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Top 5 Reasons People Don’t Trust Your Direct Mail Marketing

Direct mail marketing is considered the most trustworthy marketing by recipients, so why wouldn’t they trust your direct mail? There are actually many of reasons for this. We will focus on the top five reasons, as they are the most common.

1. Superficial/Unbelievable Content

People don’t want […]

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DO YOU KNOW HOW TO TRACK THE ROI OF YOUR DIRECT MAIL?

Measuring your successes against your cost is incredibly important. Chances are you’ve created goals for your campaigns, and understanding your return on investment can ultimately help you further the success of your business. Let’s take a look at how you can not only track the […]

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Reading from Paper or Reading from Screens. What do U.S. Consumers Prefer?

Two Sides has released the results of a new survey into the preferences of U.S. consumers for printed and digital communications.

The results highlight that 88% of respondents indicate that they understand, retain or use information better when they read print on paper compared to lower percentages […]

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How to Eliminate Returned Mail

If you’re a direct mailer, you are likely familiar with the sight of trays of mail with these ugly yellow labels.  The USPS identifies these as UAA mail (Undeliverable As Addressed). 6.4% of all standard mail is UAA, and 3.4% of first class mail.

These are […]

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Important Postage Update

Court Rules on end to 2014 Exigent Rate Increase

On Friday, June 5, 2015,  the DC Court of Appeals issued its decision on the exigent rate case.  The court affirmed the most significant element of the ruling by the Postal Regulatory Commission back in late 2013, namely, […]

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Postage Rate Increase – May 2015

On May 7, 2015 the PRC approved a rate increase applied for by the USPS.  The increase goes into effect May 31, 2015 and applies to all classes of mail. On average the increase is less than 2%.  The increase for Standard Mail is about 1/3 […]

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Marketers Seeing Dramatically Higher Response Rates from Direct Mail

Here are some pretty concise and compelling statistics from the Direct Marketing Association.  This spells good news for direct mail marketers.

In 2013, direct mail spending in U.S. reached $44 billion, while teleservices topped $41 billion. Digital media spend (search, display, other) came in at $44.2 […]

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