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Before You Personalize, Do This!

Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize to them as […]

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4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE.

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