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New USPS Website

The USPS created a new website that explores variable data, different mail formats, textures, analytics and more.  It’s visually very appealing and the content contains some good, short videos.  Check it out here:

http://www.irresistiblemail.com/#/

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Reading from Paper or Reading from Screens. What do U.S. Consumers Prefer?

Two Sides has released the results of a new survey into the preferences of U.S. consumers for printed and digital communications.

The results highlight that 88% of respondents indicate that they understand, retain or use information better when they read print on paper compared to lower percentages […]

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Direct Mail Neurology. Who knew?

According to a case study, on behalf of Britain’s Royal Mail , by leading global research agency, Millward Brown, functional Magnetic Resonance Imagery (fMRI) scanning comparing tangible materials (a.k.a., mail) to digital messaging showed that print, (a.k.a., mail):

Leaves a deeper footprint in the brain – […]

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