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Address Change Service (ACS) – Harnessing Its Benefits

In June of 2015, we wrote on this blog about how ACS can reduce your Undeliverable As Addressed (UAA) Mail and, in the process, save you on return mail fees – currently $1.17 per piece.  Click here to read that post: http://gofranklingo.com/blog/index.php/2015/06/15/how-to-eliminate-returned-mail/

A large number of […]

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Drivetime Marketing – Tips, Tools and Tricks to Drive Your Marketing

The latest Drivetime Marketing podcast features Franklin’s Craig Chumney and Matt Holliday.  Did you know Millennials are responding to direct mail? That was a surprise. We guess mail isn’t dead, after all.

To listen to the complete podcast and pick up some tricks and tips to help […]

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USPS Gets PRC OK for a 2017 Price Rise

USPS prices are going up in 2017. First Class mail goes from 47 to 49 cents on Jan. 22, with other products seeing varying price increases.

On Tuesday, the PRC […]

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65 North American Companies Remove “Go Paperless – Go Green” Claims

Two Sides Campaign Continues to Gain Traction as Major Brand Name Companies Change Marketing Campaigns Used to Promote Electronic Services

CHICAGO (September 22, 2016) – Today, Two Sides North America, Inc. confirmed that over 65 leading North American companies have removed inaccurate anti-paper claims as a […]

Back To School – Postal Optimization 101

As our children begin a new school year, we thought it would be a great time to post some “study notes” on the data hygiene services Franklin performs on your mail files.  These services ensure that your mail is delivered quickly and accurately at the […]

15 Tried and True Rules for Direct Mail From A Legend

There seems to be as many theories regarding nonprofit direct mail as there are about the weather. No other area of today’s fundraising world has as many consultants and “experts” making their opinions known on a single subject.

Perhaps this is the case because it is relatively […]

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Casino Direct Mail: Competing on Experience or Price?

Some brands chose to compete on experience while others compete on price. Given the two options why would you pick price?

One of our first clients was a database marketing specialist. Through working with them, we were afforded the opportunity to talk to marketers about how […]

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Top 5 Reasons People Don’t Trust Your Direct Mail Marketing

Direct mail marketing is considered the most trustworthy marketing by recipients, so why wouldn’t they trust your direct mail? There are actually many of reasons for this. We will focus on the top five reasons, as they are the most common.

1. Superficial/Unbelievable Content

People don’t want […]

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DO YOU KNOW HOW TO TRACK THE ROI OF YOUR DIRECT MAIL?

Measuring your successes against your cost is incredibly important. Chances are you’ve created goals for your campaigns, and understanding your return on investment can ultimately help you further the success of your business. Let’s take a look at how you can not only track the […]

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U.S. Paper Recovery Rate Sets Record in 2015

The U.S. paper recovery rate increased by 1.4 percentage points in 2015 to a record-high 66.8 percent. The previous high point of 66.4 percent was recorded in 2011.

The paper recovery rate measured 33.5 percent back in 1990, which was the base year against which the […]